Hala Drive's Success with
Quick Digitals
Client Overview: Hala Drive is a leading local e-hailing service operating in Dubai, which aims at delivering high-quality transportation services. Being a relatively new company in the saturated market of ride-hailing services, Hala Drive is interested in improving its clients’ satisfaction and broadening its pool of clients. Also, their objective was to make their Google Ads campaigns more effective so they could advertise for cheaper and find people interested in reliable car rentals. In order to achieve these objectives, the company understood the role of digital marketing strategy as well as the focus on its advertising.
Before partnering with Quick Digitals, Hala Drive faced high advertising costs and a poor return on investment. With a monthly budget of AED 29,810, they struggled to generate sufficient leads and conversions. Although they were getting clicks, their conversion rate was just 5%, and they managed to generate only 75 leads per month. Additionally, the cost per click (CPC) was AED 20, making their campaigns expensive and inefficient. Hala Drive aimed to reduce advertising costs, improve their conversion rate, and generate more quality leads to grow their platform effectively.
Hala Drive contacted Quick Digitals to help improve its Google Ads (PPC) campaign. Our team also took time to assess their existing campaigns to determine gaps that could be filled in order to improve them. To address this issue, we adopted specific keywords, adjusted the ad copies and the audience to whom Hala Drive’s advertisements were to be displayed at a particular time. This strategic change was mainly targeting at improving cost effectiveness while at the same time increasing the generation of leads. To achieve this objective, Quick Digitals came up with and deployed a custom Google Ads plan for the Hala Drive account, with an aim of enhancing the account’s performance while at the same time optimising on the amount of money spent on the Google Ads platform.
- Monthly budget
- Website traffic
- Clicks
- Lead generation
- Conversion rate
- Cost per lead
- CPC (on average)
- AED 29,810
- 300 Visits/Month
- 1,490
- 75 Leads/Month
- 5%
- AED 397
- AED 20
- AED 59, 910
- 1500 Visits/Month
- 3,994
- 520 Leads/Month
- 13%
- AED 115
- AED 15
The approach included:
First, a comprehensive analysis of the Hala Drive’s current Google Ads campaigns was performed to determine key issues that might need the optimization - targeting issues and low-performing keywords, for instance.
Quick Digitals made changes to the audience definition, taking into account place, person, and process variables. That was possible to direct the ad budget of Hala Drive to high-conversion audiences.
The most crucial and time-consuming task was to come up with catchy and call-to-action oriented ad text to match the user’s intent, accompanied by visually appealing ads to enhance the ad’s conversion rate.
To ensure the campaigns were performing optimally, the team was always actively analyzing the performance of different keywords, ad placements, and bids. It also helped us fine-tune their campaigns to achieve better results in terms of performance.
Increased Lead Generation: Leads improved significantly, jumping from 75 leads/month to 520 leads/month, showcasing a substantial boost in customer interest.
Improved Conversion Rate: Conversion rates rose from 5% to 13%, reflecting better campaign effectiveness and audience targeting.
Reduced Cost per Lead: The cost per lead decreased from AED 397 to AED 115, ensuring better cost-efficiency and higher ROI.
The performance of Google Ads dramatically improved after Hala Drive partnered with Quick Digitals to become part of our team. By applying better targeting, improving creatives, and constant monitoring of performance, we managed to reduce their cost per click and increase both the click through rate and conversion rate. This optimization led to a high return on Investment on Hala Drive through increased traffic and leads to the car rental services.
Thus, with Quick Digitals’ assistance, Hala Drive was able to enhance its Google Ads approach and increase ad transparency while staying on track with its marketing goals in a saturated industry.
