Digital Marketing Case Study
Meta Ads Services
Improving ROAS
Customer Overview Our client, a top-tier Balinese home spa business in Dubai, wanted to enhance their digital marketing strategies to increase their return on their advertising investment. They saw the potential of Meta ads as a potent marketing channel, so they phoned Quick Digitals for our professionals' assistance in maximizing their ROAS (return on ad spend) with Meta ads services after looking for a reliable Meta ads company.
The customer's main goal was to raise their ROAS by running successful Meta ad campaigns. They aimed to increase performance above their previous ROAS and optimize their investment on their Facebook and Instagram pages. To ensure that every AED they spend on Meta Ads produces the highest possible returns, the customer needs assistance maximizing their ROAS. This is a common challenge in the world of digital advertising.
To attain more steady growth, they sought to increase the efficiency and financial gain of their advertising campaigns. They gave our Meta advertising services the task of enhancing and expanding their Facebook and Instagram page ROAS.
With the help of Meta ads services, ROAS is being entirely redesigned. To address the customer's issue, we provided full Meta Ads services, which comprised single post campaigns as well as rotating ad campaigns. By refining the client's ad targeting, creative content, and campaign strategies, our solution aimed to increase their return on advertising spending (ROAS) and help them attain remarkable outcomes.
- Daily budget
- Website traffic
- Lead generation
- Conversion rate
- Cost per lead
- Return on ad spend
- Ad click through rate
- Customer acquisition cost
- AED 150/ Day
- 1,000 Visits/Month
- 20 Leads/Month
- 2%
- AED 220
- 3%
- 1.20%
- AED 917
- AED 150/ Day
- 3,000 Visits/Month
- 240 Leads/Month
- 8%
- AED 19
- 15%
- 6%
- AED 94
Targeting Methods with Advanced Technology: We conducted in-depth research to identify the target market for the customer, taking into consideration their purchasing patterns, interests, and demographics, among other things. By using Meta's advanced targeting features, we were able to narrow down the client's target audiences and make sure that their spa business's Meta advertising were seen by the most relevant and perhaps interested individuals.
Our team of creative experts produced visually stunning and convincing ad creatives for rotating and single post campaigns. In order to increase engagement and conversions, we created ad content and visuals that complemented the client's brand identity and spoke to their target audience.
We continuously tracked and improved the client's Meta advertising campaigns to raise the ROAS. After analyzing key performance metrics including click-through rates, conversion rates, and cost per conversion, we were able to make data-driven changes to the campaign settings, ad placements, bidding strategies, and targeting that helped us maximize the campaign's overall success.
We conducted comprehensive A/B testing on the advertising formats, messaging, and graphics to identify which ones worked best. By carefully evaluating various elements of the advertising campaigns, we were able to gain insights on what appealed most to the target demographic. With the use of these insights, we were able to improve the client's Facebook advertising and increase performance and return on investment.
Our client received great results from our meta ads services,
including the following
Increased return on advertising spend (ROAS) from 2 to a staggering 5, far higher than what they had predicted.
Improved conversion rates, click-through rates, and levels of interaction with the ads.
Enhanced brand awareness and the arrival of new customers in the highly competitive luxurious spa industry.
Because our comprehensive Meta Ads services are being carried out, the ROAS of the Facebook & Instagram pages has increased significantly and is currently at a rate of 5. These outstanding results were primarily made possible by the important contributions that our unique content, persistent campaign optimization, and strategic targeting made.
We are pleased to report that we were able to help our customer overcome the challenges caused by ROAS optimization and forge a more robust position in the fiercely competitive luxury spa industry.
Quick Digitals helped Oxygen, a prestigious massage parlor in Dubai, undergo a remarkable makeover for their social media marketing campaign. After struggling to get even 5 leads at first, Oxygen experienced an incredible rise,