What to Include in Your First Meeting with Lead Generation Company Dubai

Business in Dubai moves fast, relies on technology and is full of competitors. Attracting customers who pay requires work, be it for a new company or an established organization. A lead generation company Dubai is what businesses turn to for help in finding, capturing and developing leads online. Now that there are many companies offering similar products, lead generation has become crucial for any business.

The Importance of a Well-Prepared First Meeting

Your meeting with a lead generation company Dubai is not simply an informal discussion. You can use consultants to ensure your business is moving forward in line with their recommendations. Many companies lose the opportunity to achieve great work with agencies due to a lack of preparation. When you know what should be discussed in the initial meeting, the agency has adequate information to design a campaign aimed at your success.

Further reading: Why Partnering with a Lead Generation Company in Dubai is Essential

Share Your Business Overview with Lead Generation Company Dubai

Start the meeting by presenting a quick overview of the company. What field are you working in? What do you sell or provide as a business? Which companies are competing with your business?

Most importantly, what do you hope to accomplish — increase leads from non-customers, raise the number of conversions online or begin business in another part of the UAE? When the company knows what you hope to achieve, it can plan its work accordingly.

Explain Your Current Marketing and Sales Funnel

Then, make sure to share the marketing and sales channels you’re currently employing. Are you using social media ads, SEO, cold outreach or email marketing for your promotions? What are the steps you have completed perfectly and what have you found hard?

The first thing the agency needs to know is how your process works, from you being introduced to the finished conversion. Such companies will look for loopholes in the process and let businesses know how to fix them to attain the best possible conversion rates.

Define Your Ideal Customer Profile (ICP)

Having the right people in your target audience greatly helps when generating leads. Ensure your team has an Ideal Customer Profile (ICP) ahead of your meetings. Keep in mind demographics, various industries, locations, job duties, likes and the problems they have.

If you’re advertising to business owners in the Gulf or to potential buyers in the technology industry, the agency could use approaches that appeal to them.

Set Budget and Timeline with Lead Generation Company Dubai

If you talk about the budget right away, both people will be aware of what can be done. Inform your reports about the money you spend on marketing each month or for a specific campaign. Therefore, the agency could propose realistic actions such as a broad campaign or a detailed campaign on LinkedIn.

Likewise, plan when you expect things to be done. If you are aiming to see results in three months, what is your time limit for the next year? Because of this, strategy, implementation and reporting schedules are influenced.

Final Thoughts  

The success of your deal with a lead generation company Dubai depends on your first meeting. If you provide your business overview, marketing history, ICP, budget and timelines, the agency has all the important information to launch a campaign that helps your business. When you get off to a good start, you are more likely to achieve positive results.