How to Optimize a Website in 30 Days: A Step-by-Step Guide

Website optimization is very vital as it helps to make a site perform faster, better ranked on the search engines and the users experience is enhanced. A good digital marketing agency Dubai can greatly help in the most ideal development of any business in the long run. Below is the shared 30-day plan that will enable you to bring the expected changes to your site.

Week 1: Technical SEO and Performance

Day 1-2: Site Audit and Benchmarking

•  Google Analytics, Google Search Console, and SEMrush tools can be used to check for among other things.
•  Present problems which concerns to site speed, mobile friendliness, broken links, and SEO issues.

Day 3-4: Speed Optimization

•  For images, one can use TinyPNG or ImageOptim to compress the images and thus the size of the site.
•  Use browser caching and improve your style sheet, scripts, and mark up.
•  For CDS, it is suggested to use Content Delivery Network (CDN) in order to increase the speed of page’s loading.

Day 5-6: Mobile Optimization

•  Your website should be optimized to fit in the mobile screens hence should be responsive.
•  Check your site responsiveness across different devices with help of the tools, such as Google Mobile Friendly Test.

Day 7 – SSL and Security

•  One of the most important and basic measures is to obtain an SSL certificate.
•  Ensure that there are no security risks and if there is, then there is the need to apply updates or patches.

Week 2: On-Page SEO and Content Strategy

Day 8-10: Keyword Research

•  Google Keyword Planner and Ahrefs are some of the best keyword research tools that you can use.

Day 11-13: Content Optimization

•  New content should be created, and existing content should be rewired with the focus placed on keywords while at the same time making it high quality and meaningful to readers.
•  Headers tags H1, H2, H3 should be used in place to structure the content properly.

Day 14: Internal Linking

•  Work on internal linking for the benefit of users and in order to afford users the information on the internal structure of the site to the search engines.

Week 3: User Experience and Design

Day 15-17: Navigation and Layout

•  Make the navigation as less confusing as possible.
•  Be strict in your combinatorial references, how you design your site or the overall feel of your site.
• Day 18-19: CTA and Conversion Optimization
•  When placing call-to-action-buttons, try to do it in a form and in places that will allow a user to follow.

Day 20-21: A/B Testing

•  Test different headlines, images and CTAs on participants to find out what triggers more engagement and calls to action.

Week 4: Off-Page SEO and Analytics

Day 22-23: Link Building

•  Produce content that will be linkworthy so that others would link back to it naturally.

POC DAY 24-25: Social media integration

•  Another way is to share the content on different social networks to attract users’ attention and guarantee traffic.

Day 26-27: Local SEO

•  Welcome customers who are okay with your services and products to leave positive feedbacks.

Day 28-29: Monitor and Adjust

Some adjustments of the strategy are still possible and the main focus is made on the monitoring of the received and sent messages. 

Day 30: Self-assessment and Further Schedule

•  Check on the progress was made in the current month.
•  Allocation of the optimization tasks should also be planned in the long-term basis to maintain and enhance your site.