Why Does Your Brand Require A Mixed Content Strategy (Blog + Video + Infographic)?

In a highly dynamic digital environment with content changing daily, depending on one type of content is no longer sufficient to gain an audience and establish trust.

Effective brands in the modern world are going to implement a content strategy that incorporates an amalgamation of blog posts, video and infographics.

We reveal, with the help of Quick Digitals, the most successful digital marketing agency, why this diversity is paramount to building brand identity and gaining more engagement.

The Concept of a Diverse Content Strategy

A diverse content strategy is an organized strategy that involves the use of various content types in the same marketing program in order to target various groups of people.

This includes:

• Article/Blogs: To explain in details and get a higher position in a search engine.
• Videos: To be more engaged and communicate easier visually.
• Infographics: To simplify complicated data into simple and beautiful images

Why Can’t One Type of Content Be Enough?

It is possible to believe that it is sufficient to write articles or upload videos but the truth is more difficult.

Your segments of the audience are exposed to different content styles. Others like to read, others like to watch and the rest like to have a quick and graphic look.

Diversified content will enable you to:

• Reach a wider audience
• Extend the time in your website.
• Enhance ranking by making use of better SEO.
• Develop a more competitive and reliable brand image.

Advantages of a Diverse Content Strategy

What Are the Benefits of Blogs to Your Brand?

A blog is not just an instrument of writing, it is a potent tool of communication, teaching and persuasion.

Through blogs, you can:

•          Provide responses to the major questions of your audience.

•          Demonstrate your knowledge about the industry.

•          Get higher search results through articles with keywords.

Quick Digitals suggests that you have an active blog which is updated weekly with the specialized content that represents your brand voice.

What Is the King of Content Today? Video.

No doubt, video has become the most influential type of content on the Internet.

It has been found out that over 80 percent of internet users like viewing videos rather than reading lengthy text.

Advantages of Video:

•          Captures attention quickly

•          Brands stories in a visual and realistic way.

•          Develops trust and raises involvement and exchanges.

Types Of Videos That Can Be Created:

•          Short introductory clips

•          Customer testimonials

•          Tutorials or tips

•          Explainer ads

Infographics: A Picture That Says 1,000 Words

We live in a fast world whereby people want a fast and crisp information.

Infographics help by:

1. Simplifying complex ideas

Shareability on social media: This involves making the content more shareable.

1. Visual support of blogs and videos.

Example: In the case of a blog on The Stages of Digital Marketing, an infographic will be able to outline the stages in a pretty design.

The Diversity of Content Strategy: How to Make It Work

These are the steps that should be followed:

1. Audience analysis- find out what content they like.
2. Determine your objectives brand awareness, engagement or sales?
3. Select the appropriate channels Instagram to use videos, blog to use articles, etc. LinkedIn to use professional content.
4. Plan and schedule- weekly editorial calendar.
5. Measure performance and make changes - with tools such as Google Analytics.

Another option is to work with a professional organization such as Quick Digitals in order to create high-performance and data-driven content strategy.

What Do You Need A Digital Marketing Agency?

When content-making is too much or your following is declining, that is a sure indication that you should seek professional assistance.

Quick Digitals is a digital marketing firm that is competent in:

• McS development and design of content.

• Managing multi channel marketing campaign.
• Constant optimization to provide maximum ROI.

Quick Digitals Expert Advice.

Some content of any kind is not to be trusted.

• Video (capturing attention), blogs (building trust) and infographics (explaining ideas) should be used.
• Keep track of the performance of all the content formats and improve your strategy.
• Always invest in quality rather than quantity as effective content stays longer and produces greater results.

Conclusion

Having a diverse content strategy is not a luxury, but one of the necessities of the current digital marketing environment.

The expectations of the audiences have moved to fresh, visual, readable and interactive simultaneously.

Begin creating a balanced strategy between the use of blogs, videos, and infographics to multiply your influence two.

And when you need a professional hand, Quick Digitals is the best company to engage in order to bring digital success to the UAE.

1. What is this diversification of content types?

To strike a wider readership base and to gain more interaction in various channels.

2. Are video blogs replacing the importance of blogs?

Yes - they are also necessary in SEO and generation of organic traffic.

3. In what frequency shall diversified content be made?

Once weekly mix (blog + video + visual post) is preferable to publish.

4. What is my content strategy measurement?

Monitoring track engagement, visit time and duration.

5. How much does diversified content cost?

Prices depend on format and platform, as well as digital agencies have variable packages that can be used depending on budgets.

6. Is it possible to do the strategy in-house?

Yes - although collaborating with a professional agency will help to achieve quicker, more accurate and more effective outcomes.