Reducing CPC for Quick Lease with Quick Digitals' Google Ads Services
Client Overview: Quick Lease is one of the leading car rentals Services Company based in the UAE and sought the services of Quick Digitals to enhance the effectiveness of the Google Ads campaigns. The main challenge was to decrease the CPC rate and get the highest ROI on the ad expenses while generating more leads and increase website traffic.
Before collaborating with Quick Digitals, Quick Lease faced significant challenges in managing their Google Ads campaigns. Despite a monthly budget of AED 50,224, they struggled to generate the desired number of leads. Their CPC was high at AED 18, resulting in excessive spending with limited results. While they were receiving 2,790 clicks, the conversion rate remained low at just 6%, translating to only 167 leads per month. Quick Lease aimed to reduce cost, increase conversions, and generate more quality leads to grow their business.
Quick Digitals implemented a comprehensive Google Ads strategy for Quick Lease, focusing on advanced targeting, optimized keywords, and bidding strategies. The team created engaging ad copies, performed A/B testing, and continuously monitored campaign performance, making real-time adjustments to ensure cost-effective conversions and optimal ad performance.
- Monthly budget
- Website traffic
- Clicks
- Lead generation
- Conversion rate
- Cost per lead
- CPC (on average)
- AED 50,224
- 500 Visits/Month
- 2,790
- 167 Leads/Month
- 6%
- AED 300
- AED 18
- AED 67,024
- 2,000 Visits/Month
- 4,788
- 813 Leads/Month
- 17%
- AED 83
- AED 14
Quick Digitals devised a detailed Google Ads plan that aims to maximize ad conversion, refine audiences, and maximize the effectiveness of the ad budget. The key solutions included:
After identifying Quick Lease’s target market, Quick Digitals tweaked the Google Ads settings to target the audience most likely to make a purchase. The ads were targeted at specific demography, interests and geographical locations, thus the ads will only appear to the most likely group of users to click on them and make the purchase.
Quick Digitals had to conduct a proper keyword analysis to know the high-intent keywords that would bring in quality traffic at a lower bid. They managed bidding strategies, through applying automatic bid rules that allow focusing on conversions rather than clicks, while checking whether the budget is spent on the right people.
The team also came up with appropriate and catchy ad text to attract the user’s attention and the team also performed ad format experiments to determine which ad formats give the best result. These optimizations made it easier to cut costs since the major focus was put on the ads that were likely to attract more clicks.
The fact that all the performance indicators including the click through rate (CTR), the cost per conversion and the total ad spend was continuously monitored allowed Quick Digitals to make real time adjustments based on the collected data. This made the campaigns to be in an optimal state all the time, making them perform better and better.
Improved Lead Generation: Leads increased significantly from 167 leads/month to 813 leads/month, with the conversion rate rising from 6% to 17%.
Reduced Costs: Cost per lead dropped from AED 300 to AED 83, while CPC decreased from AED 18 to AED 14.
Higher Clicks: Clicks grew from 2,790 to 4,788, showing improved ad performance and better audience engagement.
Quick Lease achieved excellent outcomes after partnering with Quick Digitals. By reducing the CPC from AED 18 to AED 14 and raising the daily budget, Quick Lease was able to optimize its ad expenses and improve the effectiveness of the Google Ads campaigns enormously. Targeting, keyword optimization, and constant supervision of the campaigns were very effective ways to enhance their online advertising campaigns.
